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#TeamWITJ were invited to the prestigious Intercontinental Park Lane hotel for a heavenly breakfast spread courtesy of AVLON UK on Saturday 8th November. It was such an amazingly refreshing intimate event to get to know and understand the story of the man behind the Avlon brand.
Dr Ali N. Syed walked us through his story of how Avlon came into being. Let us just say there is nothing more inspirational then having the opportunity to be in the presence of the President of a global multi million dollar company. Dr Syed still speaks with so much passion for the brand even after 20+ years. It was refreshing to gain insight from both a business stand point and a scientific one.
Dr Syed is a qualified cosmetics scientist and so is very hands on at the development stage of all the lines associated with the brand. Prior to moving into the beauty industry Dr. Syed taught Chemistry for 2 years at different Universities (collages) in the US. Avlon has and continues to conduct a huge amount of research into hair, with a large focus on hair of African decent. We were so amazed to discover that Avlon has their own on site research lab consisting of extensive state of the art equipment. This allows the brand to serve (us) the client better!
This was my first press event with WomanInTheJungle, but just knew we would possibly be getting the low down on some of the newest Avlon products. We were definitely not disappointed as Dr. Syed went on to provide us exclusively information on the new salon brand ‘Texture Release’. Texture Release is a three step heat activated salon system that seeks to enable versatility in styling natural hair.
More about the ‘Texture Release’ System on next page (click tab below)