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I came across a story on the BBC News today that featured UK Natural Hair Blogger Simone Powderly @simbafarian, covering her experience of being rejected from a job for wearing box braids. Simone spoke about being shortlisted for final stages of an interview with recruitment agency Elite Associates. She was requested to remove her braids to be seriously considered for the roles she was applying for. Simone was applying for jobs at various department stores and says “she (recruitment consultant) called me saying I was successful, but just could I take the braids out and she said you know it’s not because of them, the company, it’s what the brands want they go of a more natural look.”
Black Beauty & Hair Editor Irene Shelley added ‘they (non-blacks) don’t understand black hair for a start. They deem it as something that should be sort of tamed or sort of put in its place. So when they see something like braids and they perhaps see it as an ethnic style, to them it’s not conforming to sort of the Eurocentric standard”.
In the news coverage they touch on the controversy with US teen star Zendaya Coleman and Giuliana Rancic. Giuliana Rancid Rancic made the comment that Zendaya looked like she smelt like weed because she wore faux loc. The previous week Rancic had said Kylie Jenner who also had faux lots looked ‘edgy’. Double standards or what?